Local Business Marketing and Advertising
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 Local Business Marketing and Advertising Techniques
 In the world of online marketing and advertising for your Cookeville small business you will come across many techniques for promoting your business. Many small business owners have no idea where to start their efforts and many times they make mistakes along the way that lowers their search engine ranking. Google is a fickle child when it comes to how you market your business online. Many local marketing companies will employ black hat marketing plan techniques that can get your site banned from organic searches. The organic search is the best free traffic you can get for your website and you can get a boat load of it if you follow certain guide lines.

One thing that will help you get ranked with diy cookeville local marketing and advertising is if you have your keyword in the url of your site. An example would be if you sell widgets then you want something like widgetmaker dot com or something similar. Some say titles work others say no but I say use them to help you rank. I always use them and they work for me. Don't try to spam your keywords in your website because Google will pick up on these marketing techniques and penalize your site.

Backlinks are another important part of getting your site ranked in the search engines. The higher the site rank the better the weight of the link. Just remember getting high ranked back links is a science and should be done by professional marketers and not diy marketers. The high ranking sites are fussy about who they link to and many marketing companies don't know the ropes for getting links from these desirable sites. If you are going to hire a local  marketing company make sure you help them with a marketing plan sample of what you need.

Other factors that matter for local marketing and advertising is fresh content from your blog and frequent updates to your website. Google loves fresh content and will reward you according. If you don't have a blog for your website I suggest you get one or hire a pro that can get the job done. Blogging is a diy project you can tackle on your own if you can write short stories.

Placing online classified ads can also boost your ranking if you put an ad on a high ranking site and include a link back to your site. Many marketers claim that classified ads are a waste of time but I beg to differ. If you place several ads on high pr classified sites and update them on a regular basis, this marketing and advertising technique will get you some traffic. This marketing technique is effective and should be part of your marketing plan.

One of the most powerful ways to build your customer base is with an autoresponder on your website. There are many out on the market that charge you a monthly fee but I use a free one called list wire. Why pay for an autoresponder when list wire has some good features and does not cost you one red cent. Just offer people something of value for free in exchange for their name and email address.

Ending out our write up is the good ole social media sites like Facebook and Twitter. There are a few other ones that are important like linkedin, reddit, youtube and pinterest to make your social media promotions work well. One thing about social media you need to know is dont try to spam everyone about your business. Make your posts suttle and interesting and slip in a little info about your business. There are other ways to market your business but these are the base line for your marketing needs.

Marketing your business with all the available local marketing and advertising techniques can be a diy project but is also time consuming and costly. Why not leave all your marketing dirty work to the pros at Whitney's and save time and money. They will give you a thorough accessment of your business for free and explain your options. Get your business in front of more  people online and watch your business grow.

Being seen online is more important now more than ever. Over 90% of people look online for goods and services and many are searching from their smart phones. If you currently do market online is your website smart phone friendly. This is a marketing and advertising example for reference and your needs may be more or less than what is written here. Talk to a marketing pro and see what kind of campaign best suits your business.

It's no mistake that they put Mark in marketing, so don't make the mistake of leaving him out of yours.

Marketing Mark
DBA Whitney's Variety
227 Kennedy St.
Livingston, TN 38570

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